UEFA will sell more than 1 million tickets for the European Championship through a blockchain-based mobile app
The Union of European Football Associations (UEFA) announced on February 17 that it will sell more than one million tickets for the 2020 Euro Cup games through a mobile application based on blockchain.
As explained in the official statement on their website, UEFA EURO 2020, which will be held in Portugal, is the largest in history in terms of entry, so they thought about improving the experience of fans by distributing of tickets with a blockchain-based system. For this they have made available the mobile application called UEFA EURO 2020, with which tickets can be purchased for the games at the twelve host venues.
UEFA’s new mobile ticketing system aims to offer an easier and safer distribution of such tickets worldwide, in addition to avoiding the replication and duplication of votes; the latter because each entry will have a QR code that will be activated via Bluetooth when fans are close to the stadiums, they explained.
“Once fans have downloaded their tickets, the only requirements are that they have Bluetooth enabled when approaching the stadium and making sure their phones are fully charged.” UEFA
In addition, fans can also transfer their tickets to guests through a transfer function that is included in the mobile application. It should be noted that UEFA considered the pass or not of the teams in the tournament for the use of the application:
“Supporters who buy tickets to‘ Follow my team ’will receive their mobile tickets only once their team has qualified for a specific match. The ability to deliver mobile tickets to fans near game day will greatly improve fan travel, as fans will no longer have to visit ticket collection points to exchange ticket vouchers ». UEFA
From UEFA they added that those who bought tickets in the sales phase of last year, as well as those who bought in sales phases closest to the tournament will get their tickets through the blockchain-based application:
«Fans who bought UEFA EURO 2020 tickets during the December 2019 sales phase and subsequent sales phases closest to the tournament will receive their tickets as mobile tickets through the UEFA EURO 2020 mobile ticket application. The application will be available for download at the end of May 2020 for Android and iOS phones. Mobile tickets will be delivered to the application no later than seven days before the game. In total, UEFA expects to deliver more than one million mobile tickets to fans in all 51 games. ” UEFA
Reduction in the amount of paper tickets
In the news they clarified that this initiative is based on the experience gained from the sale of tickets that was carried out successfully for the four matches of the UEFA Nations League final, which took place in June last year . In this experience they delivered 80% of the available tickets (more than 110,000 tickets) through mobile phones.
This UEFA initiative also aims to be more environmentally friendly. By selling tickets through a blockchain-based system, «UEFA is committed to ensuring the sustainability of UEFA EURO 2020 and having more than one million mobile tickets will contribute to this goal by significantly reducing the number of tickets in role compared to previous tournaments, ”they said.
In addition to this mobile application for the purchase of tickets, UEFA has made available to fans another app known as the official UEFA EURO 2020 application, with which they may have information related to free public transport in the host cities; in addition to «interactive maps, festival schedules, important travel alerts and ticket notifications for available games».
In September of last year it was known that tickets for the UEFA Champions League group stage match between Benfica and Leipzig could be acquired by their cryptocurrency fans.
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