‘Pitch in the Dark’ technological event held in Israel.
Startups from across Israel went to Jaffa this week for a competition sponsored by Citi and Visa with a twist: the event was conducted in black.
In total, 21 teams took the stage ‘Pitch in the Dark’, making blind presentations of five minutes to judges who then interrogated them. The finalists then had to redo their throws behind a curtain to have the opportunity to be crowned champions.
The event was designed to ensure that pitchers are judged solely by their technology, without the usual biases and prejudices that filter into human interactions and without any of the usual aids, such as screens for slides and videos.
Tsafrir Attar, Citi’s accelerator head in Israel and competition judge, told Israel Times: “The idea of competition is to promote diversity. What you hear is the idea, the technology, the product.”
The winner was Avenews-GT, based in Tel Aviv, which has created a blockchain-based digital commerce platform that allows commercial sellers and buyers of agricultural products to conduct transactions directly with each other.
Your prize is a trip to the US UU or London to meet with Citi executives and potential investors.
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